Vision, Mission and Values
Vision
To be a centre of excellence and inspirational leader in destination management.
Kangaroo Island will be Australia’s number one responsible nature-based tourism destination. We will achieve this through our commitment to a collaborative integrated monitoring and management system, which will lead to sound decision making based on relevant information and knowledge.
TOMM will be a long-term process for working for the people and environment of Kangaroo Island. It will bring about a cultural shift in the way people think about and manage tourism, taking into account environmental, social and economic factors. As a result of its success, TOMM will continue to attract the resources to create and ensure a healthy destination.
Mission
We are dedicated to being one of the world’s most sustainable tourism destinations.
Values
Our values include Sustainability, Leadership, Innovation, Partnership, Teamwork, Persistence, Integrity, Passion and Commitment and Continuous Improvement.
Within the original TOMM report it clearly stated that recognising and working within community values is essential to ensuring tourism activity is viable, sustainable and supported by the local community.
The incorporation of these values as guiding principles in the strategic decision making process of all Island agencies is considered to be a critical step in the overall achievement of a sustainable industry. This integration has yet to be fully achieved and will form the basis of the TOMM activities in subsequent years.
The community values identified from previous planning and incorporated into TOMM include:
- a safe, clean and healthy environment
- expansive and relatively unchanged rural and natural landscapes (particularly coastline)
- abundant and highly visible wildlife
- relative solitude through a small and sparsely spread population
- unpretentious and relaxed lifestyle
- strong sense of community and common bond with the land and its heritage
- a viable and healthy economy
It has been identified that there is a very close match between the expressed community values and those of the visiting public.
Keys to Our Success
- Strengthening community understanding, ownership and pride in TOMM
- Improving data integrity and interpretation
- Demonstrating better decision-making through TOMM
- Achieving sustainable funding to focus on outcomes not survival
Guiding Principles
A partnership to enable a collaborative approach that results in a sustainable environment and sustainable community on Kangaroo Island.
To be responsive to the changing requirements of stakeholders, the community, visitors and the Islands environment.