Visitor Exit Surveys

TOMM Visitor Exit Surveys were first conducted on Kangaroo Island in 1998, and since 2000 have been conducted annually.  Market Research companies have been engaged to carry out this work with input into the questionnaire design by the TOMM Management Committee.  Visitor Exit Survey data is used by TOMM, partner agencies, community and industry for a variety of purposes, and TOMM is now is a position to produce time-series data, and look at trend line information.

The most recent Visitor Exit Survey Report is available under Quick Links on our Home Page. 

For further information, previous reports or to investigate the possibility of gaining specific market profiling please contact the TOMM Project Manager.