Economic

TOMM is currently undertaking a major review of the indicators and acceptable ranges.  This will result in a much more robust model with the formal reporting of over 5o indicators.  The review will incorperate many of the lessons learnt from nearly 10 years of operating TOMM.

However, There are currently two Economic indicators reported by TOMM:

Indicator:
Annual average number of nights stayed on Kangaroo Island

This indicator contributes to the following optimal condition:
The majority of visitors to Kangaroo Island stay longer than three nights

An indicator report card is available for this indicator, providing further detail:
Indicator Report Card - Economic - Avgerage Nights

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Indicator:
Percentage of residents deriving most of their income from tourism

This indicator contributes to the following optimal condition:
Tourism provides employment for local residents

An indicator report card is available for this indicator, providing further detail:
Indicator Report Card - Economic - Residents Income

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Other Economic Indicators

Two other conditions were originally included, which are currently not reported on, due to the difficulty in collecting accurate data:

1) The tourism industry is undergoing steady growth in tourism yield
2) There is minimal seasonal fluctuation in the number of visits to KI.

TOMM ceased collecting expenditure data in 2002, as the results were highly variable and not indicative of actual expenditure.  This was possibly due to the different interpretation of these questions by Visitor Exit Survey participants.  The TOMM Management Committee is currently addressing this issue and will determine a more accurate way to measure growth in tourism yield.