Experiential

TOMM is currently undertaking a major review of the indicators and acceptable ranges.  This will result in a much more robust model with the formal reporting of over 5o indicators.  The review will incorperate many of the lessons learnt from nearly 10 years of operating TOMM.

However, there are currently three Experiential indicators reported by TOMM:

Indicator:
Proportion of visitors who believe they had an intimate experience with wildlife in a natural area

This indicator contributes to the following optimal condition:
The Kangaroo Island visitor experience is distinctly different from other coastal destinations in Australia

An indicator report card is available for this indicaotr, providing further detail:
Indicator Report Card - Experiential - Experience With Wildlife

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Indicator:
Proportion of visitors who believe their experience was similar to that suggested in advertisements and brochures

This indicator contributes to the following optimal condition:
Tourism promotion of visitors experiences at Kangaroo Islands natural areas is realistic and truthful to that actually experienced by most visitors

An indicator report card is available for this indicator, providing further detail:
Indicator Report Card - Experiential - Match To Marketing

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Indicator:
Proportion of visitors who were very satisfied with their overall visit

This indicator contributes to the following optimal condition:
The majority of visitors leave the Island highly satisfied with their experience

An indicator report card is available for this indicator, providing further detail:
Indicator Report Card - Experiential - Overall Satisfaction

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Other Experiential Indicators

Currently all of the original indicators determined for the Experiential component of TOMM are being monitored.