Indicators
At the core of TOMM is a practical set indicators that monitor the status of tourism on Kangaroo Island. The TOMM indicators were developed through a series of workshops with Government, industry and community. Over time the indicators have been refined as more knowledge and market data is gathered and monitoring opportunities arise. The indicator program will continue to be refined as the TOMM knowledge base increases and new monitoring programs and data collection techniques become available.
Each indicator has an identified acceptable range, and is reported on as data becomes available. Trends generated through the indicators are reported to the TOMM Management Committee and then any action taken by management agencies is reported as the outcome. The indicators fit into four categories including:
TOMM simply indicates whether the various aspects of tourism are within the acceptable range or not. If not then possible management actions are developed to remedy the situation.
A variety of methods are used to monitor the TOMM indicators. However the primary source of information for many of them is the TOMM Visitor Exit and Resident Survey, detailed survey methodology for these two surveys can be found under: Reports.
The trends that TOMM creates can then be used to predict change and help people to test and discuss new ideas in an informed and rational manner. These trends are also used to better inform decision making processes.
This process is indicated in red, in the TOMM process flow diagram: